The Linkedin tracking pixel or the LinkedIn conversion pixel are two aliases for the LinkedIn Insight tag.

LinkedIn isn’t only a place to flaunt your snazzy professional headshot (great haircut, by the way!) and apply for jobs at the coolest startups.

It’s also a location where 675 million individuals log in on a monthly basis, which means you’ve got a ready-to-target audience with the LinkedIn Insight tag.

The Linkedin tracking pixel or the LinkedIn conversion pixel are two aliases for the Insight tag. Is there any other term for a LinkedIn tag that sounds as sweet? Yes, as long as you’ve included it in your website’s code.

Learn about the advantages of the LinkedIn Insight tag, how to install it, and how to use it to generate retargeting lists for your advertising by reading on.

What is the LinkedIn pixel, and how does it work?

The LinkedIn pixel is essentially a piece of Javascript code that you place on every page of your website.

Any visitors’ browsers will be left with a cookie. That example, if someone visits your website and has a LinkedIn account, you can target them on LinkedIn afterwards.

You can also use the Pixel to track conversions when people visit your site after clicking on a LinkedIn ad. What is it that this gadget can’t do?! (As it turns out, I’ll have to make actual cookies.)

The Facebook pixel works in a similar way, but just for your Facebook audience. (I’m sure you already knew that.) I can tell you’re intelligent.) Check out our Facebook Pixel installation tutorial here.

What is the LinkedIn pixel and why do you need it?

Data is a powerful tool… However, if you don’t have tracking set up, you won’t be able to gather data.

You can trace who has visited your page by adding a LinkedIn Insight tag to the pages of your website (including any subdomains or blog sections!).

The LinkedIn Pixel tracks conversions and events, allowing you to see what’s working—and what isn’t—as well as gather important insight into your ad campaigns.

You’ll be able to follow website interactions after they’ve clicked in order to retarget lost leads and sales. You’ll also improve the quality of your optimization and analytics.

You can then use that information to target those same folks with LinkedIn ads later.

You’re like the Wizard of Oz, but for the world’s largest business networking site. All-knowing, all-powerful.


Source: LinkedIn blog

How to create a LinkedIn pixel and integrate it into your site?

To use the LinkedIn Pixel, copy and paste the Javascript code into your website’s code. As if you were in the movie Hackers, put on some fingerless gloves and a wallet chain. It adds to the enjoyment. Have faith in me.

Pixel code

  1. Go to the LinkedIn Campaign Manager after logging in.
  2. Select Insight Tag from the drop-down box under Account Assets.
  3. Install My Insight Tag by clicking the blue Install My Insight Tag icon.
  4. From here, pick See Tag from the drop-down menu under Manage Insight Tag.
  5. To read the Insight Tag code, select the “I will install the tag myself” checked.
  6. Copy the code for the Insight Tag to the clipboard.
  7. Paste this Insight Tag code in the global footer of every page of your site, including subdomains, on the backend of your website, right before the conclusion of the /body> tag.

Then, double-check that your LinkedIn Pixel is operational.

  • Account Assets can be seen in the LinkedIn Campaign Manager.
  • From the drop-down menu, choose Insight Tag.
  • Under Tagged Domains, you should see your website’s name.
  • Your domain will be recognized as “Active” once a LinkedIn member visits.

Keep in mind that it could take up to 24 hours for your order to arrive. If nothing happens after you’ve tried a few things, you might want to look into LinkedIn’s help for this.

How to use the LinkedIn pixel to create website retargeting lists?

So, now that you’ve acquired a LinkedIn Pixel, what’s next?

It’s essentially a magic tool for determining which LinkedIn members have visited your website. Furthermore, you can target specific demographics inside the LinkedIn membership for a more targeted marketing strategy.

  1. Go to the Campaign Manager page.
  2. Select Matched Audiences from the drop-down menu under Account Assets.
  3. Select Website Audience from the dropdown menu after clicking the blue Create Audience button (upper right of the page).
  4. Give your audience a name and include the URL of the website you want to retarget (a.k.a: the domain where you placed your LinkedIn Tag.)
  5. Select Create from the drop-down menu.
  6. You’ll be able to set campaigns to distribute advertising directly to a certain targeted audience after your segments have reached 300 members.
  7. Of course, the amount of time it takes will be determined by the amount of traffic your site receives. Go to the official LinkedIn troubleshooting page for a more in-depth explanation.

However, once it’s up and running, you’ll be able to use filters to target certain subsets of your users, such as those who have visited specific pages on your website. Choose from “Pages That Begin with This URL,” “Pages That Have This Exact URL,” or “Pages That Have URLs That Include the Specified Text.”

How to use LinkedInPixel to measure conversions on LinkedIn?

Another thing you can do with this handy little Pixel (essentially your new BFF) is track conversions from LinkedIn ads.

  1. Return to your Campaign Manager.
  2. Select Conversions from the drop-down box under Account Assets.
  3. Create a Conversion by clicking the Create a Conversion button (top right).
  4. Make a name for your conversion (this will only be visible to you).
  5. Now, make the following changes to your settings:
    1. Which behaviors you’ll track is determined by the conversion type. Perhaps you’re curious about how many people are watching your new music video, downloading a PDF, or completing a lead form.
    2. Conversion value: This is optional, however if the action has a monetary value, it may be beneficial to include it here to show the ROI of your marketing expenditure in concrete numbers.
    3. This is the time frame in which your conversions will be counted, whether it’s a day, a week, a month, or three months.
    4. You’ll decide how each ad interaction will be awarded for a conversion in the attribution model.
  6. Next, pick which campaigns will be tracked for conversions using the checkboxes.
    1. If you don’t pick any, your conversions will be automatically paired with all campaigns in your account.
  7. Enter the URL of the site where you’ll be tracking those conversions and your preferred conversion method—the Insight Tag.
    1. Tip: This might be a Thank You page or a confirmation page that appears when a visitor completes the required action (for example, signing up for your newsletter).
  8. Optional: Use Boolean rules to narrow down which URLs qualify as conversions—parameters like “Have this exact URL,” “Start with this URL,” and others.
  9. Click Create!

Return to the Campaign Manager after your campaign has been running for a bit to look at the stats and see how successful your entire marketing plan has been. You may also obtain campaign reports for the entire account or single campaigns from this page.

I’m confident you’ll perform better than I did with the outcomes of my fictitious example advertisement. Thank you very much:

So there you have it: the inside scoop on the LinkedIn Pixel’s strong tracking capabilities.

But there’s always something new to learn about this platform’s ever-changing world.

LinkedIn Insight – An important tool for understanding LinkedIn users on your site

If you’re advertising on LinkedIn or plan to do so in the future, you should be aware of the LinkedIn Insight Tag feature, which can assist you understand who visits your site and has a LinkedIn account.

The service is comparable to Facebook’s Pixel, which lets you track user behaviour on your website, whether it’s a blog, an e-commerce site, or an app. Contacts, page views, leads, and other actions can all be tracked.

What is the best way to make LinkedIn Insight?

You’ll need to log into the LinkedIn campaign manager to create a LinkedIn Insight tag. After logging in to the campaign manager, go to “Account Assets” and then “Insight Tag.” You’ll see a code to embed in your site, as well as a list of domains where this tag will appear on the right-hand side.

<script type=”text/javascript”>
_linkedin_data_partner_id = “INSIGHT-ID”;
</script><script type=”text/javascript”>
(function(){var s = document.getElementsByTagName(“script”)[0];
var b = document.createElement(“script”);
b.type = “text/javascript”;b.async = true;
b.src = “”;
s.parentNode.insertBefore(b, s);})();
<img height=”1″ width=”1″ style=”display:none;” alt=”” src=”” />

Codes for events and conversions

You can track events or conversions on your website by adding an Insight tag to the “Thank You” page, clicking a link, or other methods. You can track the following types of events using LinkedIn:

  • Add to cart.
  • Download.
  • Install.
  • Lead.
  • Purchase.
  • Sign up.
  • Custom event.

You can provide a dollar amount for each conversion.

What is the best way to add a LinkedIn tag to your website?

You must include the code on your website once you’ve created the LinkedIn tag and configured it properly. There are numerous ways to incorporate the code into your website:

Manually inserting the code into the website

The LinkedIn code should be included in the site’s body tags. I.e. body>here should embed the code/body>, which you may also place in your site’s head section. Contact your webmaster or, if using a CMS system like WordPress, build a shortcut by modifying the template or utilising an external plugin to discover the region of the site where you may put the code.

Tag Manager is a programme that allows you to manage

If you’re using Google Tag Manager, insert the pixel like this: Make a new HTML tag called Custom HTML > Copy and paste the code > Choose when the tag will start to execute (when a new page or trigger is loaded) > Publish.

You can follow Facebook’s instructions if you have a site built with Wix, Shopify, or another platform.

How can I make sure the LinkedIn tag is correctly applied?

You must add the domain for approval to check that the LinkedIn tag has been properly implemented. To do so, go to the Insight Tag page and add your domain on the right side. The use of the World Wide Web is not necessary. The tag will recognize and begin running as users enter your website. You’ll notice that LinkedIn has verified your domain at this stage.

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