Video has today become a big component of digital marketing and its potential is not just limited to big brands. Small businesses have started incorporating video marketing as a part of their advertising efforts to stay relevant and compete with big players in the landscape.
While there are so many tools and strategies to engage the target audience on social media, Facebook videos are designed to be quite powerful and effective when it comes to achieving your marketing goals.
Facebook is the most popular video-sharing platform after YouTube with over 500 million users watching more than 100 million hours of video content every day, anyone can put together an engaging video ad effortlessly.
Understanding the benefits of Facebook video marketing should make it easier for you to make the most out of its potential. Let us try to understand how it can help your small business thrive and stand out from the competition.
Most social media platforms give brands the ability to focus their ads towards a targeted audience based on the data they collect. Facebook benefits small businesses by allowing micro-targeting with its rich user data.
It provides you with details that help you narrow down the demographic for the ads you run on the platform.
Businesses can choose to refine their target audience based on segments like gender, age, income, job, life events, interests, location, recent purchases, and a lot more for precise targeting and better chances of conversions.
Catch Instant Attention
Facebook’s auto-play feature means a high-quality, captivating video appearing in the feeds of your target audience grabs instant attention.
If you can manage to capture attention during the first few seconds of the video, users are likely to get engaged with your content.
Try to deliver value in the initial 3-5 seconds as Facebook users take this long to scroll down their feed.
Low-cost and budget-friendly
Facebook video marketing is not expensive because it follows a PPC-style pricing structure. One of the most important benefits of Facebook for small businesses is that video ads are freely available to anybody.
The cost of running these ads is quite low and depends on several factors including your budget and industry. This platform offers the lowest cost-per-click for advertisers and offers some of the best returns on investment.
Facebook video marketing is ideal for brands and businesses looking to run short-term as well as long-term digital marketing campaigns as it can start delivering results as soon as the ads go live. However, when it comes to seeing quick results, Facebook ads are better than others.
Once you set up a campaign and the platform reviews’ it, it begins working and showing your business/product to people immediately.
Video ads are generally approved within a day, so Facebook benefits small businesses by giving them an easy way to start seeing conversions in just a few days.
Connect With The Audience
Facebook videos allow telling a compelling story that connects your audience to your brand in an emotional way. Inspirational and sentimental videos have the highest chances of going viral on the platform.
Viewers want to find some value, entertainment, or humor in the video as they are hit by a large number of product promotions every day. Tell an inspirational or emotional story and ask viewers to share and comment to see your engagement rate going high in no time.
The platform has a huge user base of more than 2.7 billion of which almost 2 billion are active on a regular basis. Such a potential audience base means building a strong online presence should be easy on this network.
The key is to reach out to the right people – those who are interested in what you are offering. Facebook video marketing allows limiting your reach to a specific set of audiences.
You can create objective-based ad campaigns on the platform by optimizing the ads based on predefined metrics to easily increase your brand awareness or achieve other goals your business might have.
Drive More Conversions
Conversion rates for Facebook ads are higher than most other platforms, so small businesses should see better return on investment.
Create a video ad based on the type of results you are looking for, whether it is more leads, better conversions, subscriptions, or retargeting. Facebook ads allow building an emotional connection with the viewers to get desired results.
Show Expertise & Authority
Videos, unlike text and images, let you speak to your audiences about your products and specialties. You can easily grab the attention of the viewers by packing useful information within the first few seconds of the video.
Video ads also give you a chance to demonstrate your past achievements and share tips and advice. Sharing educational videos delivers value to your potential customers and establishes you as an expert in the niche which proves to be meaningful in the long run.
Use The Potential of Instagram
Another amazing benefit of Facebook is that it allows showing your ads on Instagram without any additional effort.
Being the largest social media platform after Facebook, Instagram’s potential is not worth missing out on. You can promote your video ads on feeds, stories, or in-stream on the platform and connect with audiences who spend more time on this network.
Using an online video editor you can cut, edit and repurpose video footage to make them suitable for a wide range of platforms, including Instagram, Twitter, TikTok, etc.
Facebook videos provide great opportunities for retargeting your audiences which is an effective way to grow your business.
The platform allows you to retarget people who viewed a part of your ads. These viewers are clearly interested in your product or service and are more likely to convert. Facebook even lets you create lookalikes on the basis of the characteristics of these people to reach out to more users with a higher chance of engaging with your brand.
Facebook video marketing is one of the most effective tools for small businesses looking to expand their reach online.
It continues to be a powerful way to engage your target audience with the brand, connect with them, educate, and deliver the value that encourages them to convert into customers.
The effectiveness of this platform makes it an essential addition to your next digital marketing campaign.