What does SMTP mean?
The industry standard for Simple Mail Transfer Protocol is SMTP or Quick Mail Transfer Protocol. It uses proper security, which increases the probability that mailbox users will eventually send your emails.
Both paid and free SMTP service providers exist. In reality, with a Google or Outlook business email address, you can get a free SMTP account.
However, using conventional email systems, there is a limit on how many emails you can send. Usually, these free email services, such as Gmail or Outlook, do not want you to use automated emails such as those received from a WordPress website on their SMTP servers.
This is why, to ensure that your emails are correctly delivered, you need to sign up with one of the well-known SMTP service providers. Don’t worry, many of the biggest SMTP businesses provide very generous free SMTP plans for most websites that are decent enough.
Let’s take a look at the top high-deliverability SMTP service providers.
Nowadays, delivering bulk emails to your user base is a vital aspect of digital marketing in the form of newsletters, sales emails, or a plain thank you note. This keeps the connection intimate, even though the aim is to meet the masses simultaneously.
Opting to install a dedicated SMTP server is the safest way to ensure that your emails hit their destination without fail. The services are also tailored to suit the needs of the customer and provide great functionality to bring additional effort to a seamless email marketing.
However, when choosing the SMTP servers appropriate for their needs, many new business owners get frustrated as the idea is not obvious to them. They end up buying SMTP servers that do not interfere with their promotional strategies, or email service needs in general. The below information help you to buy SMTP Server
Find out why you should buy an SMTP server
Make sure that you tick off the appropriate checklist before making the final decision to purchase and outsource SMTP servers. We would like to recommend DuoCircle.com for better Protection from Phishing Scams & Attacks
Total email arrival assurance, in the main inbox
Due to a small lack of data, email marketing campaigns frequently crash. Google or some other ISP has crawlers that search for spam emails. This segment covers all e-mails without the same source and response center. The key goal of company owners selecting SMTP servers for their email promotions remains to have a single domain.
And then, the arrangement of the emails is often built wrongly, giving them the spam email name. Make sure that your domain name is able to get answers from the client before purchasing an SMTP server, and each email has an unsubscribe connection attached to it.
Check the characteristics given by the SMTP Server
Make sure you explore the functionality offered by the same before setting for an SMTP server. Delve a little further beyond the dashboard of the account, and you’ll get to see whether or not you’re getting your money’s worth. Many SMTP servers, such as SMTP2GO, offer an array of features that add value to email marketing.
As such, real-time analytics is a perfect example. This provides customers with events that take place during the distribution of emails, right from the beginning to the end. If they are being delivered or are bouncing back, and also the number of missed deliveries, you can get to know the email outreach level.
Some servers also allow the consumer to integrate their Sales Force app with their account, making it an invaluable complement to Customer Experience Management (CRM). The analysis results do not always display their rates of email distribution either.
Make sure you confirm the same with the service provider so that someone else’s misdeeds don’t tarnish your brand name when exchanging your ISP with dubious email senders.
Structure of Customer Service
When choosing an SMTP server, one thing you need to keep in mind is that you can often need their assistance and you have a dedicated IT team to do your job when delivery fails.
The situation for email distribution is a constant process that varies from time to time. For each company owner, it is not realistic to hire a team of experts to check the developments and patterns in the market.
The need for the hour is always a fast service and many SMTP service providers nosedive in terms of ensuring reliable customer care. Choose a service provider with impeccable client service that has a support staff willing to provide a helping hand at any time of the day.
How does the SMTP server function?
The SMTP server is configured to shift when the text of the email is written and the send button is pressed. The data entered is sent to the SMTP server via an SMTP Outbound connector in the form of tiny data packets. It then verifies the authenticity of the email address of the receiver. When it considers the email address of the receiver to be legitimate and the email address of the sender is not blocked, it moves the email to the email address of the recipient. Otherwise, it’ll be sent back to the email address of the sender.
Once you purchase an SMTP email marketing server, you need to set it up in a manner that is acceptable for your operations. As per your specifications, there are many criteria that you can modify. Any of them contain the following:
You may define your approved and blocked IP address lists, website domains, and email addresses to allow or reject access to your email address for emails relevant to such lists, as the case may be.
The maximum number of emails that can be sent at a point in time from your email address can be listed.
It is also possible to define a timeout date, during which the SMTP Email server would remember the emails that fail to enter the email address of the receiver.
- You will customize how often the outbound email directory will be reviewed before the SMTP email server restarts the emails.
- The size limit for outgoing emails may be set.
- At the time of sending the emails, the SMTP server may be set to use a specific IP address.
- Using TLS, you can send emails (Transport Layer Security). However, if it is not sponsored by the receiving mail server, they will only be received as standard emails.
- By default, the SMTP server knows about the SMTP Inbound operations on port 25. But if the proxy server or gateway requires it, it may be altered.
Best SMTP Service Providers
There are several providers of SMTP services that allow mass emails, emails from WordPress, transactional emails, and more to be sent.
Each of them, however, is different in terms of functionality, pricing, ease of use, amount of free plan emails allowed, and most importantly, their deliverability track record.
The following are the top suppliers of SMTP services that provide better deliverability and the best set of characteristics.
One of the best SMTP email service providers for beginners is Sendinblue. With transactional newsletters, email marketing, SMS marketing, and live chat, they provide a broad marketing channel.
With WordPress and other third party sites such as OptinMonster, Salesforce, Google Analytics and many more, it functions wonderfully. To assist with the marketing strategies, they also provide powerful personalization and marketing automation features.
Sendinblue has a highly extensible API and SMTP relay tool that automatically enhances the transactional email distribution of your addresses.
Pricing: With 300 emails a day, Sendinblue has an everlasting free package. Their paid plans, with 40,000 emails a month and no regular mailing restrictions, start from $25 a month.
Mailgun is a successful developer and company SMTP service provider. For sending transactional emails, they deliver strong APIs.
Integration into your WordPress website is fast. Mailgun is an easy-to-scale SMTP tool to deliver your marketing and transactional emails, whether you are an eCommerce shop, a subscription website, or a small business.
It is built for developers and lacks any of the other SMTP providers’ beginner-friendly features on the list.
Pricing: For the first 10,000 emails free, Mailgun has a ‘pay as you go’ package. For small websites, the free plan is more than enough. In the industry, their paying plans are reasonably affordable. However, if you want a dedicated IP and increased deliverability, it begins with 1 dedicated IP address at $79 per month.
The digital marketing scope is expanding and so is the email marketing process. A effective email marketing strategy needs a successful SMTP email server that can be personalized as needed by the customer.
To meet the ever-changing industrial developments and resulting consumer demands, it delivers excellent features and crosses the extra mile when it comes to customer service. Another invaluable fact is that this same server charges a fraction of what most firms charge for their software, and you can even use their services for free, even though they have a small amount of communications.