Blackberry History | The Old Giant in the Smartphone Industry?
Currently, Blackberry’s history is the one that influenced the smart phone idea of today. Smartphones allow us, like our sensory organs, to access the outside world, but without any physical restraints. But phones haven’t always been this way. They used to be simple devices that allowed you to make calls and text messages and receive them. When and how has all this changed? A single instance of this movement may be difficult to locate, but it is still possible to agree that Blackberry played a major historical role. So let’s have a look at this revolutionary manufacturer’s legacy.
Blackberry Pager : Revolution History
Blackberry began as a pager manufacturer known as Interactive, as we know it today. In the 1990s, it was one of the bestselling pagers. Under their blackberry timeline models, they produced a few products, all of which saw phenomenal success and acquired massive multi-million dollar orders from big companies. Inter@active, however, were not satisfied with being yet another market player and decided to push boundaries instead. That’s when they re-branded themselves as Blackberry and began to manufacture pagers that could also email accounts. This began their email-oriented movement, which led to all the popularity and prosperity they saw in the 2000s..
Blackberry History Email Orientation
Post their success in the world of pagers, Blackberry finally entered the smartphone market in 2002 with their first mobile phone and became the company we know. There were two crucial selling points for this new phone. Firstly, it was optimized for emails, which was all the rage in the corporate world. As a result, Blackberry phone became the staple of every working professional. But this wasn’t the only revolution, and this brings us to the second point, which is a wireless service. This meant that users could browse the internet on their phones, a feature unheard of at that time.
Blackberry History Massive strides
Blackberry’s innovations were not limited to software. A large part of their success came from its innovative hardware. These innovations were mainly 2 fold. The first was the shape of the phone. Most phones of that time were elongated rectangles, whereas Blackberry was a shorter, stouter rectangle. This was due to the second revolution, which was the keyboard. Most phones of that time had a numerical keyboard, whereas Blackberry had the now-common QWERTY keyboard. The name blackberry was inspired by the keys, which resembled the blackberry fruits. This setup was optimal for thumbing, which is typing with only thumbs.
Blackberry History Marginal Optimization
Blackberry consistently optimized their products throughout its history. This started with their screens. The vast majority of the screen made by Blackberry, and most other manufacturers those days, were monochrome. As this trend started to change, Blackberry too jumped on board and adopted to color screens. The next revolution came in the form of touch screens. Blackberry had an innovative approach to this. In the earlier days of touch screens, their main form factor stayed the same, but the screens became touch sensitive. Later they moved to a full-size touch screen but with sliding keyboards. Al their keyboards even had unique, convenient gesture controls.
Unfortunately, Blackberry has faced tremendous competition in its history, as with all modern firms in a capitalist structure. For over a decade, they managed to remain on top of this market with inventions that made up the history of blackberry as we know it today. But soon, as consumer dynamics and tastes shifted, the failure or inability of Blackberry to adapt led to its first defeat in 2013, when it was beaten for the first time by Nokia Lumia. This phenomenon went on, and Blackberry started to lose market share. This resulted in the company’s eventual sale and restructuring, which was originally developed and produced by Blackberry Ltd. and sold to TCL, BB Merah Putih, and Optimus Infracom.
The last part may seem like an era’s ending, but that’s not the case. Blackberry still manufactures phones, and if you’re one of the few who still love their peculiarities, here’s a list of phones that are still available in 2019:
- Blackberry Key 1: This phone is today’s Blackberry flagship. It is the ideal blend of the old-world elegance of Blackberry and new technology today. With all the necessary optimization, it has the classic keyboard, such as swiping the keyboard for on-screen swiping, scrolling and choices, among others. It has a state of the art camera and is ergonomically built for the best possible grip. The best part is that, with some optimization on top, it runs Android and has all the bells and whistles, which makes it truly ideal for the modern businessman.
- Blackberry Key 2: Blackberry Key one is also Blackberry’s latest smartphone with the elegance of the old world. It has all of Main 2’s characteristics and some different, special variations. It has a memory of 256 GB, for instance, which is increased by the ability to read a microSD card. Further, it has a stunning battery life, and it has some of the best security features on the market. This leads many to conclude that it is the market’s safest Android phone.
- Older Models: There are many older models available as refurbished or resold phones that may still be available. This includes, among others, the evolving Blackberry or the notorious blackberry passport. The positive side is that, as opposed to what they cost when they were new, you can now get them for a comparatively lower cost. So if you are looking for an older model, in that sense, your bases are also covered.
Blackberry is an influential business that has revolutionized how mobile devices are used in the world. Is this the whole Blackberry legacy? This is a question that has yet to be resolved, but all signs suggest that it may not be the case and that their attempts to restore themselves will continue and return stronger than ever before. This method includes creating phones that are ever-improving, which is a customer blessing. So if you are interested in their modus operendi or find it convenient, you still have the option of buying fresh new deals from stores near you!