The days of a real estate agent showing a buyer around the property, describing the specifics and benefits, negotiating a contract in person and then selling the house are gone. Over the last few years the real estate industry has also relied heavily on digital marketing to boost sales for any digital industry going. Today nearly every prospective buyer searches for properties first on the internet, and especially on social media platforms.
Social media offers a plethora of advantages for realtors who use it to market their brand, as well as potential clients who want to buy or rent a property. For those in the real estate business, here are a few strategies you can use to boost revenues in your online marketing campaign. This article particularly talks about marketing for Instagram.
Why should Instagram?
The various available social media platforms have their advantages and features which make each one special. With up to now more than a billion users and 50 billion posted photos and videos, Instagram is arguably the most popular medium to interact with people today. IG also has over 25 million business profiles, making marketing of their products to realtors extremely prospective.
Eighty-nine percent of viewers said Instagram was the most important social media channel for influencer marketing, and shopping enthusiasts used Instagram mainly to make purchases. These numbers, and some other features described below, prove that Instagram has enough advantages to buy and sell property online for businessmen and customers.
The 5 Best Marketing Techniques in Instagram
The first thing you need to do before you start your Instagram campaign is to create an account for your company. There are several benefits to a business profile, such as analytics tools, the opportunity to publish ads with Facebook apps on Instagram and, of course, greater credibility.
1. Make Content Video
All realtors post pictures of the property: the interiors, the backyard, and a few pictures of the complete building for the customers to get an idea of the house they plan to purchase. If you want your marketing content to be unique, replace the image(s) with a video. Combine the individual images in a gallery, or use a video camera to take a house tour.
Free online video editing tools make your job easy by offering you a range of enhancement choices such as filters, blocks of text and pre-loaded audio tracks. A video can convey much more detail than an image, and has more potential to influence the viewer.
2. Instagram Stories
Over the last couple of years, Instagram stories have been the best feature on the platform: these are 15-second videos that last just 24 hours and appear on top of viewers’ IG feeds. Followers on your page can see your posts immediately without scrolling down , giving you the attention you need. IG stories also provide you with the right to post attention-catching material without a lot of aesthetics.
You can share those as stories by shortening your video to 15-seconds, or by choosing the best pieces, with a link to the full video. This way , people see what you’ve got to offer and also get the whole stuff. There is no limit on the number of stories you can share for business accounts but IGTV is a better place to share for longer videos.
3. Geotags & Hashtags
Search engine optimization ( SEO) is a crucial aspect with any online content; this is what determines how quickly people can find their content online. Hashtags and geotags on Instagram help you get the necessary visibility to your posts. Hashtags are keywords that you add, the caption or comments on the photo or video itself, and geotags are similar words but indicate the geographical location.
For immovables, if you add geotags to your posts, your post will appear whenever people search for content related to that particular region. Please remember to use the right hashtags too; pick words that people are likely to search for, such as # 3BHK, # Parel, # Furnished, or make a special hashtag for your brand and use it in every post. Do not overwhelm the content with tags; usually about five are good enough in the caption and five are good enough in comment.
4. Instagram Reports
Each holder of a business account gets access to the free analytics tool called Insights of Instagram. You can get information about when your audience is most involved, which posts are most common, and a comparison of the outreach from this tool between your original post and the version being promoted. While this is free, several paid analytics add-ons from third parties provide much more detail to help you plan your content accordingly.
Software applications related to keywords, for example , tell you what the trending keywords are in a particular domain so you can incorporate them into your postings. Content curation systems use artificial intelligence and machine learning to search hundreds of other websites and platforms to recommend your followers’ type of content. Since location is an essential parameter in the real estate sector, tools that analyze the demographics of your audience will help you target your ads and posts more effectively.
5. Sign in with your audience
Posting to keep your followers engaged daily is key to the success of your Instagram campaign. Consider it a point to post a set number of posts every day – not just about available property, but also bits of knowledge such as “10 Interior Decoration Tips.” Answer all comments, messages, and other questions promptly to transmit your customers the required information.
You can also partner with industry influencers to promote your message, giving you an edge over rivals, in order to broaden your outreach further. Online activities and competitions also encourage more people to visit your official page, and you can take advantage of that opportunity to advertise your brand. The more you make customers feel part of your brand, the better will be your image, as satisfied customers act as advocates too.
Start today ‘s campaign
With these methods of real estate marketing, the company is on its way to building customer relationships and boosting revenue. In particular, social media platforms and Instagram are the best places to connect with people, and the right content and networking strategies play an important part in expanding your business.
