Nowadays, digital marketing is more effective than traditional marketing methods. If you really want to grow your business and generate as many sales as possible, you need to be focusing your efforts on how to create an effective digital marketing strategy.
There are multiple techniques and tools that you can use as part of your digital marketing approach to boost your success. Many of these methods are completely free, whereas others or paid options.
Using Paid Digital Marketing Methods to Increase Your Sales
For small brands with minimal budgets, free digital marketing methods may be the most suitable. However, with organic reach dwindling on search engines and social media platforms, paid methods are often more lucrative.
There is a wide range of paid marketing tools, all of which can be highly effective at boosting sales. Below, we’ve covered the top three methods to consider for your business.
#1. Facebook Ads
Facebook has billions of active users so your potential reach on the platform is huge. Alongside posting SEO-optimized content on your business’s Facebook page, you can use paid ads to maximize your reach and generate more leads and sales.
You can create a Facebook ad within minutes and have your campaign running for several weeks. Facebook Ads enables you to set a total budget and a daily budget so you can control how much you’re spending.
Tracking your campaign metrics will help you to identify whether your ad is effective. If they’re not producing the results you’d hoped, you can adjust the goal, target audience, budget, or content of your ad.
#2. Pay-Per-Click (PPC) Ads
Pay-per-click (PPC) marketing is a type of paid search engine marketing (SEM). You create an ad online and set your total budget. Once your ad is live, you will pay each time somebody clicks on it. The total cost depends on the search volume and audience interaction of the ad.
When using PPC, you’re competing with other brands in the same space. You will need to SEO-optimize your ad copy to ensure your ads receive the most traction.
PPC ads are cost-effective and they’re a great way to drive traffic to your website to generate more leads and sales. Because you can target a niche group of individuals, you can ensure that every penny you’re spending is worth it.
#3. Google Ads
Google Ads is one of the most effective ways to boost brand awareness, which can lead to a direct increase in sales. It has the largest reach out of all the online search engines and social media channels.
Similar to Facebook Ads, Google Ads enable you to target a specific group of people with your content. You can adjust the goal, budget, and copy of your ad to maximize the success of your campaigns, and you’re in full control of every aspect of your campaigns.